The success story began with
the establishment of Kaleesuwari Refinery Pvt. Ltd.
in 1993. Since then, the company has made incredible
strides in the edible oil market with its flagship
brand "Gold Winner". Driven by the goal
to provide quality products at affordable rates,
Gold Winner within a short span of time, has become
the most preferred brand.
Gold Winner has proved once again
that it is aptly named - according to a report published
by The Economic Times Brand Equity on April 21,
2004, Gold Winner is ranked 63rd among India's top
hundred Fast Moving Consumer Goods (FMCG) brands
by A.C. Nielsen Retail Audit. This comprehensive
retail audit was done based on a variety of parameters
including sales, top-of-the mind recall and trust.
Not long ago, an ORG-MARG survey also had rated
Gold Winner as number one in the FMCG (edible oils)
category in South India. Gold Winner has become
a member of the US based National Sunflower Association
(NSA), whose aim is to promote quality sunflower
products across the globe keeping the health of
the people in mind. Gold Winner crossed another
mile stone in September 2005 by receiving ISO 9001:2000
& HACCP Certifications. The HACCP(Hazard Analysis
and Critical Control Point) Certification confirms
that the process is free from physical, chemical
and biological contamination thereby assuring complete
food safety.
Gold Winner finds a place in every
discerning home, thanks to the highly sophisticated
and rigorous processes adopted to refine crude sunflower
oil. A unique distribution network ensures that
the end consumer always keeps company with health
and happiness. Gold Winner is now available in Singapore,
Malaysia, Brunei, Kuwait Dubai, Australia, UK and
Srilanka.
The Gold Winner for Health or simply
G for H campaign has become a resounding success
only because of the credibility of the communications.
In short people believe and trust that Gold Winner
stands for health or simply G for H. |